Singapore Pools was established as a not-for-profit organisation on 23 May 1968 to combat illegal betting syndicates and provide people with legal gambling avenues. A subsidiary of Tote Board (a statutory board under Finance Ministry), Singapore Pools channels operating surplus from lottery and sports betting revenue towards community initiatives.
This company provides an array of diversified offerings, such as 4-D, Toto, Singapore Sweep and sports. It also offers online sports betting and live telecasts of sporting events. Furthermore, their focus on responsible gambling measures ensure a safe and secure gaming environment, with several convenient payment options for customers to choose from.
Singapore Pools’ most well-loved game, 4D, is an exciting lottery that gives players the chance to win cash prizes by correctly picking four-digit numbers from 0000 to 9999. Due to its ease and potential winnings, 4D has quickly become a favourite among experienced gamblers as well as casual gamers alike.
In 2019, the company recorded a turnover of close to S$9 billion, predominantly generated through bets on Toto, 4D and Singapore Sweep. Of this sum, 70% was returned directly to winners while 22% went toward tax revenue and 5% went directly back into charity, sports development and social welfare programmes through Tote Board.
PoolzConnect, Singapore Pools’ latest IP-based telephone service that allows customers to place Toto and 4D bets from home via telephone calls, allows customers to wager easily from any location with prize money automatically credited back into a pre-authorised bank account allowing for easy claimability of winnings. Singapore Pools credits its success at rolling out this technology with strong leadership support, an experienced project management team, and clear definition of requirements as factors behind its successful deployment of this technology.
As recognition for their commitment to corporate social responsibility, the National Volunteer and Philanthropy Centre honored them with the Company of Good — 3 Hearts award in 2024. This accolade honors companies that demonstrate clear dedication at a national level to corporate purpose contributions across five key impact areas such as Society, People Governance Environment Economy.
Employees at Personalised Love are equally committed to giving back to the community, engaging in numerous fundraising events and sports tournaments. Last year alone they raised over S$500,000 for Children’s Cancer Foundation through various fundraising activities such as 5K runs, concerts and charity auctions. Furthermore, Personalised Love looks for ways to make an impactful statement about their commitment. partnering with artisan groups from Personalised Love, CPAS Adult Services, Metta School and Grace Orchard School to develop commemorative gift sets to mark its golden jubileee. Additionally they supported Community Chest Heartstrings Walk through various sponsorships as well as staff volunteering i-CARE staff volunteering.